Released on = December 29, 2006, 12:33 pm

Press Release Author = David M. Bresnahan

Industry = Small Business

Press Release Summary = Teeth whitening can be costly for those who have it done by
a cosmetic dentist. The public can now obtain the same quality teeth whitening used
by dentists and do it themselves at home.

Press Release Body = Los Angeles, Calif. -- The public can now obtain the same teeth
whitening process used by dental offices from a dental lab that makes it available
through a web site.

Teeth whitening from a dentist is costly and requires a number of time-consuming
trips to the dental office. Using a teeth whitening system at home instead of going
to the dentist yields the same results, but with convenience and cost savings,
according to Matt Brock of www.TeethWhiteningExpress.com.

"The public can now get everything needed for teeth whitening directly from the lab
that provides the same product to the dentists. The only difference is that we send
you the impression trays and you return them back to us instead of a doctor doing
this for you from his office." explained Brock.

Teeth Whitening is a bleaching process that lightens discolorations of tooth enamel.
Dental bleaching systems use an effective whitening solution retained in a
custom-fitted mouthpiece that is worn over the teeth. The whitening gel is
formulated with 22 percent carbamide peroxide, which is the most widely used and
most desirable active ingredient in effective dental bleaches.
"The custom fitted tray is an inconspicuous appliance designed to hold the whitening
gel in place and fits comfortably over the teeth. The whitening gel removes stains
with a gentle oxidizing action that acts upon the stained organic deposits on teeth,
oxidizing them to a whiter color. This process makes the overall tooth color closer
to its natural unstained color. Your tooth structure remains unchanged," said Brock.
Consumers win big when they do their own teeth whitening in the privacy and
convenience of their home, eliminating the cost of going to a dentist.

"Professional teeth whitening dental technology, exactly like that used in dental
offices, is now safe and easy to use at home. Anyone can now buy it directly from
our dental lab and avoid going to a dentist for expensive treatments. This is the
same system that dentists all over the country offer," said Brock. "We offer both 22
and 35 percent concentrations of carbamide peroxide gel."

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